Syndicated Reports: Foods & Beverages

Title: Focus on Milk: Exploring U.S. Consumers' Attitudes & Behaviors
Publisher: BuzzBack Market Research
Pages: 49
Format: Microsoft Word or PDF
Publication Date: March 2006
Cost: $500.00
To Order, please contact BuzzBack Research:
Toll Free: 800-481-0878
Fax: 646-519-8014
Email: info@buzzback.com

Brief Summary
Commissioned by Dairy Foods Magazine, this report reveals the attitudes and behaviors associated with the purchase and consumption of milk as well as milk-derived products. Conducted among 990 U.S. consumers age 18 and older with an equal split on gender, the study includes both general trends and key highlights of findings.

Several sub-segments including: gender, age groups, presence of children at home, and milk-drinking frequency are also analyzed. Consumers present their personal feelings about milk both verbally and physically by creating a collage using our proprietary patent-pending eCollage platform.

Table of Contents

SECTION	PAGE
Methodology	2
Executive Summary	4
I. Overall Results	4
A. Choosing a Beverage	4
B. Frequency of Milk Consumption	5
C. Reasons for Drinking Milk	6
D. Factors Considered when Choosing Milk	7
E. Purchase Behavior	8
F. Types of Milk in Refrigerator	9
G. Milk Drinking Behavior	11
H. Flavor Appeal	12
I. New and Existing Milk Products	13
II. Gender Differences	14
A. Frequency of Milk Consumption	14
B. Reasons for Drinking Milk	15
C. Nutritional Aspects of Milk	16
D. Flavored Milk	17
III. Age Group Differences	19
A. Frequency of Milk Consumption	19
B. Nutritional Aspects of Milk	20
C. Reasons for Drinking Milk	21
D. Factors Considered when Choosing Milk	22
E. Milk Drinking Behavior	24
IV. Impact of Having Children at Home	25
Factors Considered when Choosing Milk	26
Types of Milk in Refrigerator	27
Differences Based on Frequency of Drinking Milk	28
Nutritional Aspects of Milk	29
Medical Conditions	30
Open Ended Likes, Dislikes, and Thing to Change	31
BuzzBack eCollageTM	33
Feelings about Milk	33
Top Collage Images Selected	34
Selected Collages	35
About BuzzBack Market Research	47
Appendix	48
eCollage User Interface	48
Respondent Demographics	49