Title: The
Seven Plus 2 COs of Consumer Satisfaction: A Mnemonic for
Making Consumers Happy
Publisher: Paul Conner Consumer Research Services, LLC
& experiEmotive® analytics (Author: Paul Conner)
Pages: 26
Format: Adobe PDF
Publication Date: ©1996; Revised © 2006
Cost: $25.00
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click HERE
Paul Conner President, Paul Conner Consumer Research Services,
LLC
CEO, experiEmotive® analytics
5862 Delor St.
St. Louis, MO 63109
314-752-0564
paul.conner@charter.net
pconner@experiemotive.com
Brief Summary
From 20+ years
of consumer research, the Seven Plus 2 COs organizes consumer
complaints in a way that will 1) help marketers make sure
they are covering all important areas of consumer satisfaction
and 2) stimulate new ideas for enhancing consumer satisfaction.
Detail
Integrating 20+ years of results from consumer research
studies covering a wide variety of product/service categories,
The Seven Plus 2 COs of Consumer Satisfaction neatly organizes
what consumers complain about so that marketers can optimize
their own consumers' satisfaction.
Each category
starts with the letters C and O to provide an easy to remember
and easy to use mnemonic device. The first seven COs primarily
address product/service attributes and benefits, covering
virtually all of what consumers complain about.
The last two
COs integrate recent academic research in neuroscience and
psychology to put consumer satisfaction into the more compelling
area of emotions and feelings. Furthermore, the last two
COs provide information helpful to conducting more effective
consumer research.
The entire scheme
helps marketers (at least) better organize their thinking
about how to satisfy their consumers, and can provide a
serious, formal, effective foundation for company-wide consumer
satisfaction programs. Many examples of real-world consumer
interaction support The Seven Plus 2 COs.