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Syndicated Reports: Advertising & Marketing


Title: Consumer Color Preferences
Publisher:
Co-sponsored by PANTONE & BuzzBack Market Research
Pages: 92
Format: Microsoft Powerpoint or PDF
Publication Date: February 2005
Cost: $750.00
To Order, please contact BuzzBack Research:

Toll Free: 800-481-0878
Fax: 646-519-8014
Email: info@buzzback.com

Brief Summary
BuzzBack and Pantone partnered to develop this exclusive report on the color preferences of over 2, 500 US consumers. The study explores favorite and least favorite colors, colors associated with key words and phrases and colors connected with personality and lifestyle. Other topics include color preferences for home design, apparel, personal care products, beauty and electronic products and even what the "next basic black" will be.

Table of Contents

SECTION PAGE
I. Executive Summary
4
II. Main Report
21
Favorite & Least Favorite Colors  

House & Color

 

Color & Product Purchase Decisions

 

Colors on Apparel & Beauty

Colors on Personality & Lifestyle  
Color/Word Associations  
III. Appendices
71
Appendix A – Color Preferences Among Hispanics  
Appendix B – Summary of Results by Key Colors  
Appendix C – Demographics  

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