Resume #6592
Email: jackbaen@comcast.net
Education: Masters Degree
Experience: 10 or More Years
Position Desired: Experienced
Salary Desired: $100K+
Willing to Relocate: Yes

RESUME BELOW

Summary

Senior executive experienced in marketing leadership, with expertise in marketing, research, marketing strategic planning, and strategic corporate planning. Made significant contributions to sales and profits, estimated at 20% to 30%.

EXAMPLES OF PREVIOUS CONTRIBUTIONS

Brand image effect on sales & profits

• Company acquired a line of products from another company. The acquiring organization originally planned to set up the acquired products as the parent brand with the existing products as line extensions. The first step was a research project in which the existing brand name was favored considerably over the acquired brand.

• With these results the products remained under the existing brand with an added initial marketing effort. In two years the expanded line exhibited a 30% annual sales increase.

Contributions to the new product effort

• Company management was dissatisfied with the new product operation. I developed a new product model, multi-phase program to accomplish several key objectives.

• The objectives and subsequent accomplishments can be summarized as producing additional planned sales and profitable new products.

Strengthening management relationships

• There are a substantial number of marketing terms and activities that are not fully understood by other discipline management. I discussed this situation with the CEO who agreed to a series of clarification meetings which produced positive results in a number of ways.

• In addition, less formal approaches than outlined above, have also resulted in improvements in interdisciplinary relationships and bottom line results.

PROFESSIONAL HISTORY

Baen Marketing Associates, Naples, FL, Owner 1986-Present
Marketing consultant providing expertise for a select group including Fortune 100 & 500 companies. Consulted on marketing planning, long range planning and other marketing management issues specific to each business.

Unum Life Insurance Co., Portland, ME, Director, Corporate Marketing & Research, 1980-1986
Grew new function for growth insurance company. Developed a marketing perspective for organization which previously had a sales philosophy, primarily. Provided direction for expansion and acquisitions after converting to a stock company from a mutual organization company.

Aulino, Baen & Associates, Wilton, CT, Owner 1974-1979
Responsible for co-founding and rapid growth of marketing research & planning firm that successfully contributed to marketing strategies and decision making of Fortune 500 clients such as General Foods, Bristol Myers, American Cyanamid, Richardson Merrell, Chryrsler and Avon.

OTHER EXPERIENCE
Research at NY headquarters of Squibb-Beechnut, NY, and at Young & Rubicam and Grey Advertising, two of the world's largest advertising agencies.

UNIVERSITY TEACHING (part-time)
Taught various undergraduate and graduate marketing courses at Temple University, Pace University, University of New Haven and Southwest Florida College.

EDUCATION
Education includes an MBA, Marketing and a BS, Business Administration, Temple University
(Business Graduate curriculum at Temple University rated as one of the leading business graduate programs in the world.)

ORGANIZATIONS
American Marketing Association (NY Chapter, President and National Director) Conference Board Marketing Research Council, Life Insurance Marketing Research Association, Research Committee, Mensa, Chamber of Commerce, and Economic Development Council.