Resume #6795
Email: huani.yao@suffolk.edu
Education: Masters Degree
Experience: 0 to 1 year
Position Desired: Entry Level
Salary Desired: $40K-$50K
Willing to Relocate: No

COVER LETTER & RESUME BELOW

Dear Hiring Manager,

I recently graduated from Suffolk University in Boston with a MBA degree, concentrating in Marketing (Marketing Research). I hold an associate degree in Marketing and Global Communication from Tietgen Business College in Denmark in addition to a bachelor degree in English from Xian International University in China.

Besides professional experience in marketing and sales, I have extensive experience in both qualitative and quantitative marketing research. I have been actively involved in various market research projects during my graduate studies in Boston. I conducted a brand awareness research project (survey) for LENOVO/ThinkPad. As part of the project team I designed the survey questionnaires, executed the data collection process, analyzed the data using SPSS and reported the findings. Also, I have assisted TOPIC101 with a research project (focus group) about law school students’ selection of schools and the effectiveness of print communication materials. Enclosed is my resume which further outlines my past experience with market research.

I am a confident person and very passionate about developing a career in marketing research. I am a quick learner and always interested in exploring new ideas and new ways of solving problems. Extensive experiences of different cultures have given me a profound understanding of cultural dynamics and improved my communication skills across cultures.

Regarding computer skills, I am an advanced user of MS Office and SPSS. During my graduate studies I have taken courses in statistical methods, marketing tools focusing on SPSS and market research. In conjunction, these courses have provided me with the necessary skills to pursue a career in market research.

I look forward to speaking with you further about this position. Thank you for your consideration.

EDUCATION

Suffolk University, Sawyer Business School, Boston, MA              
MBA, Marketing (Research)       
September 2005-May 2007
Award for outstanding academic achievement and contribution to the Marketing Department.
                                                           
Tietgen Business College, Odense, Denmark
Associate degree in Marketing and Global Communication
September 2003-June 2005
Award for extraordinary contributions to the class                                                
                       
Xi’an International University, Xian, China    
Bachelor degree, major in English, minor in International Business
September 1996-July 1999
Award for outstanding academic achievement
           
EXPERIENCE
Topic101                                                          
Boston, MA

• Assisted with a research project (focus group) examining college students’ law school selection process and testing the print communication materials effectiveness.       
• Administrated the focus group sessions and conducted observations.
• Summarized the research findings.

April 2007

The Pohly Company - Marketing Intern, Boston, MA

• Assisted corporate marketing department with PR projects and provide marketing services to sales and business development teams.
• Assisted PR team by researching PR opportunities and writing press release.
• Supported sales team with marketing services by conducting research on competitors.
• Support business development team by creating fact sheet for potential clients.     

September -December 2006

Bernett Research - Focus Group Recruiter, Boston, MA

• Conducted screening survey and recruited focus group participants through telephone.

September -December 2006                   
                                   
Suffolk University - Marketing Research Assistant, Boston, MA

• Assisted with an on-line survey project for The Black Dog measuring brand equity
• Assisted on a qualitative consumer research project examining Chinese consumers’ brand relationship and managed the data collection and interpretation process.

April -December 2006

DEVI A/S Danfoss, Denmark - Marketing Analyst, Vejle, Denmark

• Conducted market analysis for DEVI electrical floor heating systems on the Chinese market           
• Assessed the market potential and recommended marketing strategies.    

Feb-May 2005

QuJun Art Gallery, Beijing, China

• Guided and interpreted in English.

July 2002-April 2003

Xian PengXi, Inc - Business Development/Marketing Associate, Xian, China

• Developed franchisees for personal care product and supported them with marketing services, including product training and campaign development.

Dec 2000-June 2002      

ShaanxiYongXin Construction, Inc - Sales Manager, Xian, China

• Responsible for sales for floor tiles and conducted research on prospective clients.

January 1999-November 2000

Additional Marketing Research Experiences

• Quantitative research
• Designed and executed a brand awareness survey project for LENOVO/ThinkPad in Boston, analyzed the data with SPSS and reported the results with a presentation.
• Qualitative research - Conducted an independent study (in-depth interviews) on Chinese consumers’ motivations and involvement with brands, analyzed data with Nvivo and wrote a report for the results.

LANGUAGES AND VISA STATUS

Chinese (Mandarin, mother tongue)
English (Fluent)
Swedish and Danish (Intermediate)

US Permanent Resident