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Contact Information

Global Headquarters
2835 82nd Ave. Southeast
Mercer Island, WA 98040
Tel: +1-206-315-9300
Tel: +1-866-527-5464


GMI has offices in 14 different cities worldwide. Here are a few of our main locations.

GMI Europe Headquarters
58 Uxbridge Rd.
Ealing London
Tel: +44 (0)207 887 6028
Fax: +44 (0)207 887 6001

Sao Paulo
Latin America Headquarters
Rua Alcides Ricardini Neves,
12 Cj. 117
Brooklin Novo, Sao Paulo
SP 04575-050 Brazil
Tel/Fax: +55 11 5505 2226

GMI Asia-Pacific HQ
Level 20, Tower 2
Darling Park
201 Sussex Street
Sydney NSW 2000
Tel: +61 2 9006 1695
Fax: +61 2 9006 1010

Key Contacts
Lowell Ricklefs
Vice President of Global Sales
Tel: 206-315-9343

Alison Morgan
Managing Director of Sales - East Coast, US
Tel: 206-315-9321

Dietmar Walter
Managing Director of Sales - Europe
Tel: +44 (0)207 887 6028

Philip Whinnen
Managing Director of Sales - Asia Pacific
Tel: +61-2-9006-1695

Marcio Boiajion
Managing Director of Sales - Latin America
Tel: +55-11-55068535

Web Address

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GMI (Global Market Insite, Inc)
Primary Business Activities

Web-Based Research Services
Web Surveys
Research Service Provider
Data Collection & Processing

Qualitative Statements

Description of Capabilities
From survey design to reporting results, from panel management to client management, no company supports your global market research processess like GMI. We offer the only fully integrated, netcentric platform that accommodates all data collection methodologies and all imported data formats. Our global solutions support 35 languages, and are used in 200 countries, delivering data, services and support in real time. It's the most efficient, cost-effective way to conduct global market research.

Description of Facilities
GMI has offices in 14 cities on 5 continents and in every major time zone.

Description of Specialties
NET-MR is a fully integrated net-centric suite of software used to manage and automate research across the project lifecycle, across the globe. Sophisticated multi-mode data collection is seamlessly integrated with project administration, project management and panel management features. Access research data anytime, online, with comprehensive data management, analytic and reporting tools. The result: higher productivity, enhanced research quality and greater value to the client.

GMI GLOBAL PANELS offer high-quality sample, quickly and cost effectively. One of the world's largest actively managed panels, it contains upwards of 4.7 million panelists in over 200 country panels -- more countries than any other supplier. Key features include:

  • Extensive psycho-demographic panelist profiling.
  • Native-language surveying in 75 languages
  • Response quality is evaluated after each survey.
  • Native-language customer service is provided around-the-clock, worldwide.
  • Specialized recruiting services are available for B2B recruitment and custom panels.
  • Strict compliance with international anti-spam laws.

GMI's proprietary web-based market research software, Net-MR, includes Net-FOCUS, an online tool for editing and managing online focus groups. Net-FOCUS allows you to manage individual focus group projects and also to have multiple sessions for each project. Sessions can be concurrent or sequential.

Mission Statement
Integrated solutions for market research.

Company History
Founded in 1999 by CEO, Rob Monster, GMI has experienced 100% annual revenue growth for the past six years. Profitable and debt-free, GMI has a global footprint with 500 clients in more than 40 countries. We operate offices around the world. Our product development teams continuously upgrade Net-MR with new and improved features, which are added several times per year at no additional cost.

Data Analysis

All Cross Tabulations are created in-house using Net-MR software.

Data Analysis Techiques:

  • Cross Tabulations
  • T-tests
  • Regression Lines
  • Chi-square Tests
  • Independent Tests
  • Gap Analysis
  • Z-tests
  • Conjoint Tests
Recruiting & Panel Services

GMI recruits participants for:

  • Third Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies
  • Specialty Panels
Panel Type
Size (n)
Recruitment Method
Uses Incentives
5.05 million
85% online, 15% offline
2 million
100% online



Other Information

GMI's Net-MR software and services help enable companies to do the following:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Data Entry
  • Forecasting & Trend Research
  • Multi-Lingual Interviewing
  • New Product Testing
  • Omnibus Studies
  • Political & Social Polling
  • Satisfaction Studies
  • Secondary Research
  • Segmentation
  • Strategic Planning
  • Test Markets
  • Usability Studies
  • Web-Based Surveys

Researchers around the world are standardizing on the GMI platform. Of the world's 25 largest research firms, 14 use GMI software and services. In addition, Fortune 1000 companies around the world have adopted Net-MR as their standard MR platform.

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